Site Architecture · 2026

GPS Coaching

Maryam Aryafar · ICF PCC · Executive Coach

"A clear blueprint — from quick wins to long-term authority — built on research, EQ, and the GPS principle."

3
Quick Fixes
10
Foundation Pages
2
Growth Pages
5
Authority Pages
00 · At a Glance

All 20 Pages

Fix critical errors first, build the foundation, expand with skill pages, then establish thought-leadership authority.

Quick Fixes
Critical Errors
Footer logo (Hurtle) Fix
Copyright year 2024 Fix
Spam blog posts Fix
Foundation
Core Architecture
Home Rewrite
About Rewrite
Services (hub) Rewrite
Executive Coaching Rewrite
EQ Coaching New
Corporate Workshops Rewrite
Credentials New
Blog / Insights Refine
Contact Refine
Privacy Policy Refine
Growth
Skill Pages
Leadership Communication New
Women in Leadership New
Authority
Thought Leadership
Speaking New
Resources / Library New
The GPS Method New
Client Results New
Executive Transitions New
01 · Visual Architecture

Site Map Wireframe

Full page structure across the site. Thick border = new page. Scroll down for complete specifications per page.

GPS Coaching GPSCOACHING.CA Home Rewrite / About Rewrite /about Services Hub Rewrite · 3 sub-pages ↓ /services Credentials NEW ★ /credentials Blog / Insights /insights Contact Refine /contact Privacy Policy /privacy Executive Coaching /executive-coaching EQ Coaching NEW ★ Priority /eq-coaching Corporate Workshops /corporate-workshops ⚡ Quick Fixes (do this week): Wrong footer logo · Copyright year 2024 · Spam blog posts — fix these before any new build begins Leadership Communication NEW Women in Leadership NEW Speaking NEW Resources / Library NEW The GPS Method NEW Client Results NEW Executive Transitions NEW Legend Rewrite / Refine New Page Growth Authority Utility / Optional ★ = Priority new page
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Quick Fixes — Critical Errors

Three site errors that need immediate attention before any new pages are built. These are brand credibility issues visible to every visitor today.

Wrong Logo in Footer
The footer currently shows the Hurtle Industrial Services logo, a completely different company. Every visitor who scrolls to the bottom sees this.
Priority: Critical · Fix in Elementor footer widget
Copyright Year (2024)
Footer shows "© 2024 GPS Coaching." Small signal, but signals neglect. Update to 2026. In Elementor this is usually a dynamic text setting.
Priority: Quick Win · 5-minute fix
Spam Blog Posts in Google Index
Multiple spam posts are indexed by Google, diluting SEO authority. Delete from WordPress, submit removal request via Google Search Console, add noindex where needed.
Priority: High · Protects SEO foundation
Also Noted

The CTA button text repeats "consultantation" (typo) across multiple pages. Fix it during the copywriting pass. The site also has no dedicated EQ Coaching page despite EQ-i 2.0 + EQ 360 being Maryam's top differentiator. The foundation build addresses this.

I

Foundation — Core Architecture

Rebuild the essential pages with the real brand voice, GPS metaphor, and credential proof stack. Ten pages, the non-negotiable site infrastructure.

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gpscoaching.ca/
Home
Rewrite
Purpose
Convert first-time visitors from "curious" to "I need to book a call." Establish credibility and GPS metaphor within 8 seconds.
Key Sections
Hero (headline + positioning statement) · GPS principle explainer · Social proof strip (500+ clients, 7+ years, 6,000+ sessions) · Services preview cards · One client quote · Primary CTA
Primary CTA
"Book a Discovery Call" → Calendly embed or booking page
SEO Keywords
executive coach Miami, leadership coach, ICF PCC coach
Dev Notes
Embed Calendly directly on page to reduce friction. FAQ schema (JSON-LD) in footer section for Google featured snippets.
GPS Metaphor Hook
"You already know where you want to go. GPS Coaching helps you see what's getting in the way — and reroute."
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gpscoaching.ca/about
About Maryam
Rewrite
Purpose
Build trust and personal connection. Lead with the human, then prove with credentials, not the reverse.
Key Sections
Professional portrait · Opening positioning statement · Three differentiators (Research / Executive Experience / EQ) · Origin story (condensed — two beats) · Credential stack (ICF PCC, EQ-i 2.0, EQ 360, MS I/O, EN/FA as factual capability) · What coaching is NOT · CTA
Primary CTA
"Let's Talk" → booking
SEO Keywords
Maryam Aryafar coach, ICF PCC executive coach, EQ certified coach Miami
Dev Notes
Credentials displayed as visual credential stack, not a plain list. Photo must follow brand guide photo direction: warm lighting, brand-palette wardrobe, direct eye contact.
GPS Metaphor Hook
"The GPS doesn't drive for you. Maryam doesn't either. She helps you see the map."
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gpscoaching.ca/services
Services Hub
Rewrite
Purpose
Index page routing visitors to the right service. It's a navigation aid that pre-qualifies intent, not a sales page.
Key Sections
Intro (who this is for) · Three service cards (Executive Coaching / EQ Coaching / Corporate Workshops) with brief description and link · "Not sure which?" CTA → book a call
Primary CTA
Each card → its dedicated service page. Secondary: "Book a discovery call"
SEO Keywords
executive coaching services, leadership coaching programs, corporate EQ training Miami
Dev Notes
Three-card grid. Keep the copy minimal and let the service pages do the selling. This page should load fast and route quickly.
GPS Metaphor Hook
"Every route starts with knowing where you are. Pick the path that matches where you're standing."
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gpscoaching.ca/executive-coaching
Executive Coaching
Rewrite
Purpose
Convert senior leader visitors. This is the flagship service page, Maryam's primary revenue driver.
Key Sections
Hero (who this is for: accomplished but something's in the way) · What shifts (From Off Course → To Landed) · How it works (3–6 month engagements, starting at $300/hr) · Who it's not for · 2–3 client quotes · FAQ with schema · CTA
Primary CTA
"Book a Discovery Call" — prominent, above fold and at bottom
SEO Keywords
executive coach for senior leaders, leadership coaching for women, executive coach Miami
Dev Notes
FAQ section must include JSON-LD schema. "Who it's not for" section builds trust and pre-qualifies. A visible price range signals premium. Do NOT write as advice/consulting framing.
GPS Metaphor Hook
"Good at what you do. Probably great. But something keeps getting in the way and you can't quite name it. That's exactly where this starts."
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gpscoaching.ca/eq-coaching
EQ Coaching — Priority New Page
New
Purpose
Establish Maryam as an EQ specialist. Highest-priority new page: EQ-i 2.0 + EQ 360 are her top differentiators and she currently has no dedicated page for them.
Key Sections
What EQ is (brief) · Why EQ matters for leaders · Maryam's EQ credentials (EQ-i 2.0 + EQ 360 certified) · What the assessment reveals · Individual vs. 360 difference · Who this is for · CTA
Primary CTA
"Take the EQ-i Assessment" or "Book an EQ Discovery Call"
SEO Keywords
EQ coaching for executives, EQ-i 2.0 certified coach, emotional intelligence leadership coaching, EQ 360 assessment Miami
Dev Notes
Build first among new pages. Low competition keyword opportunity: "EQ coach Miami." This page fills the biggest gap on the current site. Cross-link from About, Services, and Executive Coaching pages.
GPS Metaphor Hook
"EQ is the internal map — it shows you not just where you want to go, but how you're getting in your own way along the route."
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gpscoaching.ca/corporate-workshops
Corporate Workshops
Rewrite
Purpose
Sell corporate EQ-i 2.0 group workshops to HR/L&D buyers. Second revenue line after 1:1 coaching.
Key Sections
Hero (EQ-led teams perform) · What the workshop covers · Format options (half-day / full-day / multi-session) · Who it's designed for (teams, leadership cohorts) · Sample outcomes · Enquiry CTA
Primary CTA
"Send a Workshop Enquiry" → form or email link
SEO Keywords
corporate EQ workshop, leadership team EQ training, EQ-i 2.0 team assessment, emotional intelligence workshop Miami
Dev Notes
B2B buyers need different signals than 1:1 clients. Emphasise outcomes, group format options, and the EQ-i 2.0 credential. Use an enquiry form, not Calendly, for corporate lead capture.
GPS Metaphor Hook
"When a team's collective map is misaligned, even the best strategy stalls. EQ workshops recalibrate the shared signal."
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gpscoaching.ca/credentials
Credentials
New
Purpose
Give corporate buyers, HR teams, and due-diligent executives a dedicated verification page. Builds institutional trust.
Key Sections
ICF PCC explanation + badge · EQ-i 2.0 certification · EQ 360 certification · MS I/O Psychology · Coaching sessions (6,000+) · Clients (500+) · Years (7+) · Bilingual EN/FA (factual capability only) · Continuing education
Primary CTA
"Book a Discovery Call" — trust is earned here; CTA is low-friction
SEO Keywords
ICF PCC certified coach, EQ-i 2.0 certified, qualified executive coach Miami
Dev Notes
Visual credential cards, not a plain list. EN/FA listed factually only, not as positioning. No life-coaching or divorce coaching mentioned. CDC stays in credential stack, not marketing.
GPS Metaphor Hook
"The credentials are not the work — they are the proof that the work is real."
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gpscoaching.ca/insights
Blog / Insights
Refine
Purpose
SEO value engine and trust-builder. Demonstrates depth and thought leadership over time. Also where Google finds fresh content.
Key Sections
Clean article index (after spam cleanup) · Category filters (EQ / Leadership / Transitions) · Featured article at top · Email capture ("Get new insights") · Each post: author bio, CTA at bottom
Primary CTA
Newsletter opt-in + "Work with Maryam" in sidebar/footer of each post
SEO Keywords
Article-level targeting: one primary keyword per post. EQ leadership articles, executive coaching insights.
Dev Notes
First step: delete all spam posts. Then establish posting cadence (1–2 per month minimum). Category taxonomy matches service areas. WordPress categories: EQ / Leadership / Transitions.
GPS Metaphor Hook
"Insights are the recalibration signals — the things worth pausing for before you get back on route."
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gpscoaching.ca/contact
Contact / Book a Call
Refine
Purpose
Remove all friction between decision and booking. This page's only job is to get the call on the calendar.
Key Sections
Short warm intro (what the discovery call is, what to expect) · Calendly embed (primary) · Simple contact form (secondary for corporate enquiries) · Response time expectation
Primary CTA
Calendly embed — visible without scrolling on desktop
SEO Keywords
Book executive coach, coaching discovery call
Dev Notes
Embed Calendly inline. Do not redirect to the Calendly site. Contact form for corporate/workshop enquiries only. Keep copy under 80 words. Remove "consultantation" typo.
GPS Metaphor Hook
"The first session is free. It's how you find out where you actually are — not where you think you are."
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gpscoaching.ca/privacy
Privacy Policy
Refine
Purpose
Legal compliance (US / Florida privacy law; CCPA if serving CA residents, confirm with counsel). Required for Calendly forms, email capture, and any analytics tools.
Key Sections
Data collected · How it's used · Third-party tools (Calendly, analytics) · Cookie notice · Contact for data requests
Primary CTA
None — legal page only
SEO Keywords
None (add meta robots noindex)
Dev Notes
Add noindex meta tag. Update to reflect current tools. Consent-based email compliance (e.g. CAN-SPAM). Footer links back to home and contact.
GPS Metaphor Hook
n/a — legal page
II

Growth — Skill-Specific Pages

Skill pages before industry pages. Each maps directly to Maryam's credentials and captures high-intent SEO searches. Built only after the foundation is solid.

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gpscoaching.ca/leadership-communication
Leadership Communication
New
Purpose
Capture search traffic from leaders struggling with communication, influence, and presence. Maps directly to EQ competencies Maryam already coaches.
Key Sections
What leadership communication really is (internal → external) · Common breakdowns Maryam sees · How EQ changes communication · What shifts in sessions · Client voice · CTA
Primary CTA
"Book a Leadership Communication Session"
SEO Keywords
leadership communication coaching, executive presence coach, influence and communication for leaders
Dev Notes
Cross-link from EQ Coaching page and About page. Internal link to Executive Coaching service. 1,000–1,500 word page for SEO depth.
GPS Metaphor Hook
"Communication breaks down when the internal signal is unclear. Clear the signal first — the words follow."
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gpscoaching.ca/women-in-leadership
Women in Leadership
New
Purpose
Serve Maryam's primary audience segment, women in mid-to-senior leadership, with a dedicated page that speaks directly to their experience. Strong SEO opportunity.
Key Sections
What makes women's leadership journeys distinct · The specific patterns Maryam sees · What changes in sessions · Maryam's lived credibility (EQ, research, her own transitions) · Client voice · CTA
Primary CTA
"Let's talk about your leadership" → discovery call booking
SEO Keywords
women in leadership coaching, female executive coach Miami, coaching for women leaders, women leadership development
Dev Notes
Do NOT write as a generic "women's empowerment" page. Write from the inner-work, awareness-led angle. Maryam's experience as a woman who navigated transitions is lived credibility: background texture, not foreground pitch.
GPS Metaphor Hook
"The routes that worked for others don't always translate. Sometimes you need a navigator who has driven roads that weren't originally built for you."
III

Authority — Thought Leadership

Pages that move GPS Coaching from "coaching practice" to "coaching authority." Built after the foundation is working and real client evidence is documented.

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gpscoaching.ca/speaking
Speaking
New
Purpose
Attract keynote and workshop invitations from HR/L&D conference planners and corporate events teams. New revenue channel + brand authority.
Key Sections
Speaker positioning (EQ leadership, self-awareness, navigating transitions) · Talk topics (3–4 with descriptions) · Format options (keynote / workshop / panel) · Past speaking (if available) · Speaker enquiry form
Primary CTA
"Submit a Speaking Enquiry" → form with event type, audience, date
SEO Keywords
executive coach keynote speaker, EQ leadership speaker, women in leadership speaker
Dev Notes
Only build when there is speaking history to reference or a clear pipeline. A placeholder page with no evidence is worse than no page. Speaker photos must follow brand guide photo direction.
GPS Metaphor Hook
"Every room has people who are accomplished and stuck. Maryam speaks to both — and gives them a new way to see themselves."
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gpscoaching.ca/resources
Resources / Library
New
Purpose
Email list growth engine + SEO depth. Downloadable resources (guides, self-assessments) in exchange for email. Builds subscriber base for future nurture.
Key Sections
Intro ("tools for the work between sessions") · Downloadable resources (PDF guides, self-reflection frameworks) · Recommended reading · Email opt-in for new resources · Link to blog
Primary CTA
"Get the [resource name]" → email capture
SEO Keywords
leadership self-assessment, EQ leadership guide, executive coaching resources free
Dev Notes
First resource: an EQ self-reflection guide that aligns with credentials and SEO priority. Consent-based email capture (CAN-SPAM). MailChimp or Klaviyo integration.
GPS Metaphor Hook
"Tools for between sessions — because the rerouting doesn't stop when the call ends."
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gpscoaching.ca/the-gps-method
The GPS Method
New
Purpose
Codify Maryam's approach into a proprietary framework. Establishes intellectual authority and gives referrers and corporate buyers a clear differentiator to point to.
Key Sections
The GPS metaphor explained (G: Get clear on where you are · P: Pinpoint what's in the way · S: Set a new course) · How research shapes the method · How EQ integrates · What's different from other coaching approaches · 2–3 client outcome examples
Primary CTA
"Experience the Method" → discovery call booking
SEO Keywords
GPS coaching method, awareness-based leadership coaching, evidence-based executive coaching
Dev Notes
Needs a clean typographic treatment of the three pillars, not a graphic-heavy infographic. Only build when Maryam is comfortable articulating the method publicly in writing.
GPS Metaphor Hook
"GPS doesn't guess. It locates, recalculates, and routes — based on exactly where you are, not where you think you are."
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gpscoaching.ca/client-results
Client Results
New
Purpose
Social proof at scale. It turns LinkedIn recommendations into a structured evidence page and answers the buyer question: "Has she done this before for someone like me?"
Key Sections
5 pull-through themes (from brand guide client intelligence) · Full quotes by outcome category · Before/after transformation stories (with client permission) · Industries / roles represented · Stats (500+ clients, 7+ years) · CTA
Primary CTA
"Read more on LinkedIn" + "Book your discovery call"
SEO Keywords
executive coaching testimonials, leadership coaching results, GPS Coaching reviews
Dev Notes
Source quotes verbatim from LinkedIn: no editing, no paraphrasing (per brand guide). Pick quotes that name the shift, not just the process. Request client permission for named case studies.
GPS Metaphor Hook
"The best evidence that the route works: the people who have already taken it."
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gpscoaching.ca/executive-transitions
Executive Transitions
New
Purpose
Capture high-intent search from executives in role transitions: new C-suite, post-merger, career pivot, re-entry. Highly specific, high-value audience.
Key Sections
What transition coaching is (vs. career coaching) · Types of transitions Maryam works with · What the first 90 days of engagement looks like · Why transitions are the highest-stakes moment for coaching · CTA
Primary CTA
"You're in transition. Let's talk." → discovery call
SEO Keywords
executive transition coaching, leadership transition support, new executive role coaching, C-suite transition Miami
Dev Notes
Autobiographically credible: Maryam has navigated transitions personally. The origin story "Stripping" beat is relevant background but must NOT be foregrounded. Lived experience as texture, not pitch.
GPS Metaphor Hook
"Transitions are the moments GPS was built for. When the old route no longer applies — you need a recalibration, not a map of where you used to be."