GPS COACHING
Maryam Aryafar in a one-to-one coaching session

Executive Coaching

Lead with clarity and intention

As your role grows, so does your reach. Executive coaching gives you a dedicated space to step back, see the landscape clearly, and lead from the strengths that are already yours.

Book a Discovery Session →
What shifts

From autopilot to intentional.

From

Autopilot

Good at what you do, running on the patterns that got you here. They fire before you notice them, and one of them keeps getting in the way.

→

To

Intentional

You catch the pattern while it is happening, and you choose instead. You know where you are strong, what has been slowing you down, and where you are going.

A rooftop terrace overlooking the city at golden hour
What we actually work on

The work underneath the work.

Not your calendar or your org chart. The things that quietly shape everything else.

The relationship with yourself

The most important relationship you have, and the one that goes unexamined. When how you relate to yourself changes, how you lead changes with it. This is identity work, not behavior tweaks. It's the reason clients say, “I'm different now.”

Leading yourself first

True leadership starts from leading yourself. Before we touch how you handle the team, the board, or the decision, we get clear on how you handle you: under pressure, in uncertainty, when the stakes are real.

Communication that lands

Leadership communication is internal before it's external. Over-explaining, hedging, withholding the hard thing, or sounding certain while feeling unsure all trace back to the same unclear inner signal. Clear it, and the words look after themselves.

What Maryam helps leaders with

Tailored to you, in areas like these.

Leadership development and effectiveness

Emotional intelligence and self-awareness

Executive presence and confidence

Communication and courageous conversations

Relationship-building, trust, and influence

Stakeholder management and executive relationships

Navigating conflict, complexity, and change

Resilience and emotional regulation

Leadership transitions and growth

Identifying and building on your strengths

Women in leadership

Built for the roads that weren't built for you.

The routes that worked for others don't always translate. Visibility, authority, and the cost of being read differently are specific terrain, and pretending otherwise helps no one.

The patterns Maryam sees

Over-functioning, second-guessing earned authority, and carrying an invisible load that never makes it into the strategy deck.

What changes in sessions

A steadier relationship with your own authority, so you lead from conviction rather than from proving.

“Maryam helped me navigate complex leadership challenges with clarity and confidence. Her insight, empathy, and strategic guidance were invaluable.”
Director, Strategy & ProgramsSEPHORA
How it works

A clear, finite engagement.

01

Discovery Session

One question worth sitting with and three shorter ones, answered honestly, then you choose your time. A first conversation to understand where you actually are, not where you think you are.

02

The Engagement

A focused 3–6 month partnership. Regular one-to-one sessions built on the GPS Method: you rarely need someone to hand you all the answers, you need the space, challenge, and perspective to reach better ones yourself.

03

Investment

Priced per engagement, not off a rate card. Premium, personal, and deliberately limited: Maryam takes a small number of clients so each one gets the depth. You will have the number before you commit to anything.

And what you receive

Set out plainly.

Over

3 to 6 months

Rhythm

Two sessions a month, minimum

Leaders carrying real responsibility who need thinking space and someone who will tell them the truth.

What it includes

  • 01A discovery session first, so the work starts from where you actually are
  • 02Two one-to-one sessions a month at minimum, around twelve across six months
  • 03One coach across the whole engagement. No handoffs, no sub-coaches
  • 04An EQ assessment where it earns its place in the work
“My time with Maryam has been the most impactful leadership training I've received in my career to date. She brings a unique mix of professionalism, expertise, humor, and directness that fosters an immediate level of trust.”
Senior Director, Information SecurityEPAM Systems
FAQ

Questions, answered

Is this advice or consulting?
Neither. Coaching is a partnership in awareness. Maryam doesn't hand you a framework. She helps you see what's already there.
Do I need to be an executive?
No. The work suits anyone carrying real responsibility for other people or for a decision that matters, whether you lead now or are growing into it.
Where do sessions happen?
Online, wherever you lead from. Delivery is in English or Farsi.

See what's getting in the way.

Thirty minutes, one-to-one, and no pitch at the end of it.

Book a Discovery Session →
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