Executive Coaching
Lead from the inside out.
One-on-one coaching that changes how you lead under pressure: more self-awareness, more steadiness, more command. Clients don't call it new skills. They say, "I'm different now."
Book a Discovery Session →Trusted by leaders at
- HP
- Cisco
- Lego
- Mars
- Ulta Beauty
- CEMEX
- Rexall
- LCBO
- Ecco
- Warner Bros.
- Farm Boy
- Paramount Benefit
“She has the rare ability to listen deeply and ask the questions that truly matter, which helped me grow in ways I hadn't expected. She doesn't just give advice — she helps transform the mindset.”
The rules of leadership just changed.
The technical work is being handled for us now. What's left is the part no machine can do: reading the room, staying steady under pressure, making people feel safe enough to do their best work. The human skills aren't the soft part of the job anymore. They've become the whole game.
There is no shortage of playbooks for a moment like this. But when everyone runs the same one, the difference is the person running it. Which is why this starts with awareness rather than direction, and an honest look at where you actually are.
Proven frameworks, applied her way.
The work draws on established, research-backed frameworks: emotional intelligence measured with the EQ-i 2.0 and EQ 360, and a communication approach built on Simon Sinek's. Maryam has spent thousands of hours walking leaders through them.
This changes who you are, not just what you do.
The usual approach
A better playbook
More frameworks, more systems, more doing the same thing harder. If a playbook were the answer, you'd have found it by now.
What changes here
A different you
When how you think shifts, everything downstream shifts with it: how you decide, how you handle pressure, how people experience you. And it holds, because it isn't a technique you have to keep remembering.
Maryam Aryafar, executive coach.
An ICF-credentialed executive coach and certified EQ-i 2.0 and EQ 360 practitioner, with a master's in industrial and organizational psychology. She has coached leaders across cultures and continents, and she coaches the way she has had to live: translating between worlds, and finding your footing in each of them.
Read Maryam's story →Four paths, one principle
For you as a leader, for how you work with emotion, for the change you're moving through, and for your team.
Executive Coaching
1:1 coaching for leaders who have succeeded on the outside but feel unmoored underneath. 3–6 month engagements.
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EQ Coaching
Emotional-intelligence coaching grounded in the EQ-i 2.0 and EQ 360 — the inner work that changes how you lead.
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Transitions & Change
Coaching through a step up, a new role, post-merger integration, pivots and re-entry. A recalibration for where you're going.
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Corporate Workshops
Group EQ and communication workshops for teams and leadership cohorts, sold to HR / L&D. Same inner-led thesis, group format.
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Five reflections before you lead yourself.
A short, generous guide. The same questions Maryam gives new clients before a first session. No pitch, no funnel. Just the work you can start on your own today.
The 5 Reflections · free PDF · unsubscribe anytime
Ready to see what's getting in the way?
The first session is a short, honest conversation about where you are and whether this is the right fit. No pressure, no pitch.
Book a Discovery Session →